This channel represents a large share of the market, with increasing interest from operators to centralize purchasing and developing their distribution systems.
The teams that act on this channel have the ability to adapt to the needs of different customers, depending on the number and chains.
The main focus of these teams’ work is the distribution, space, planograms, prices and promotions in chains like Sonae, Intermarché, Pingo Doce, Jumbo, Leclerc, Aldi.Dia, etc.