Our services consist initially in the evaluation of the business performance, followed by the development of the most effective sales strategies, guaranteeing above-average results to our clients.
Supported by a turnkey service, we provide our clients with the proposal of the most effective sales models with the most visible results.
There is an increasing tendency for businesses to impose this service.
It is done with the objective to evaluate the quality of the presented services and it even allows for the evaluation of the length of obligations between producers and distributors, the disposition of the products in line with the plan previously made, the image of the product at the point of sale, the behaviour of the client relative to the disposition of the product and the arguments of sale and metrics of the performance of the salesmen.
We make a rigorous evaluation that allows us to diagnose all the parameters selected by the client, through the presentation of reports and optimization proposals.
We dominate the different aspects included within commercial engineering, so that we can efficiently respond to the needs and specificities of each client.
We produce a specific analysis of each project, incorporating the following criteria:
- Number of stores of each channel and number of visits for each store
- Number of visits per client
- Visits per day and per area
- Geographic division
- Number of SKU’s
- Number of categories
Sales Team Management
The client decides. According to the necessity at hand, we are able to create a sales team and assume its total coordination and management, or assume responsibility for part or entirety of the sales team of your company.
Each team is composed of a coordinator responsible for its management and training, responding effectively and flexibly to the needs of each client.
This response passes not only through the team’s dedication to the project, but also (and mainly) through the accompaniment given in the field that allows for the increase in dynamics and the identification of opportunities at the point of sale.
Point of Sale Management
The management of the point of sale represents a fundamental service, as it has the objective of promoting the presence and influence the product next to the final consumer, by increasing the commercial activity of our clients through the increase of visibility of their products. How?
- Improve shelf visibility
- Material and product management (stock)
- Referencing of products at the point of sale
- Control of out of stocks
- Price control
- Completion of the plan and commercial deals
- Negotiations of space and promotions
All the information collected by the sales team is at our client’s disposal for evaluation and accompaniment at the point of sale.
Information & Reporting Systems
In order to support commercial sales and operationalize all the activity in the field, we have created a business management solution based on technological development, improving the performance of companies and providing greater control of its sales.
The information available was cautiously selected to allow for a cared analysis, which is easily interpreted. We also provide our clients with the access to the extranet exceder, where it is possible to consult every piece of information related to our client’s sales
- Out of stocks
Control via photography
A key aspect of the information system is the sharing of our photographic system, as it permits the visualisation of:
- Activity at the point of sale
- Shelf visibility
- Exposure of the product to the competition
- Merchandising activities
- Promotional mechanics
- Collection of images associated with the visits
Recruitment, selection and training
We recognise the importance of individual talent to the success of a team. Hence, we bet on a management of human resources that can make a difference. This management allows us to identify talents so that we can provide the client with the best sales team, totally dedicated and committed to the collective success of the project.
This process has various fases:
- Designation of the commercial job
- Profile in line with channel requirements
- Data base filtering
- Advertising in the market
- CV filtering
- Specific testing focused on the client’s needs
- All contractual & administrative duties
- Continuous training plan
Methods of Incentive
We do the management and accompaniment of our sales teams through effective methods of incentive.
At the end of each period, the calculation of the incentives is done, in line with the accomplishment of the objectives proposed.
All the team elements have access to the values obtained throughout the period.
We focus on creating teams with the necessary competence to fulfil peaks of activity. Our teams justify a reinforcement of the sales teams in a particular period of increased flow.
This type of action seeks to reinforce the teams in an effective way at times in which the affluence at the point of sale represents an exponential increase:
- The release of new products
- Advertising campaigns at the point of sale
As our principal objective is to guarantee a competitive advantage to our clients, over their competitors, by developing a set of techniques and processes to increase sales and profitability we couldn’t forget the importance of the brand presentation at the point of sale.
- Appealing presentation
- Products with high turnover
- Confirmation that all planograms are being respected
- Verification of labels, prices and expiration dates
- Assistance in periodic inventories
- Contact with managers and purchasing department
- Acquisition of additional space for product display
- Installation and maintenance of retail display cabinets