{"id":94,"date":"2014-09-03T17:06:25","date_gmt":"2014-09-03T17:06:25","guid":{"rendered":"https:\/\/www.exceder.pt\/blog\/a-importancia-das-vendas-na-estrategia-das-empresas\/"},"modified":"2014-09-03T17:06:25","modified_gmt":"2014-09-03T17:06:25","slug":"a-importancia-das-vendas-na-estrategia-das-empresas","status":"publish","type":"post","link":"https:\/\/www.exceder.pt\/blog\/a-importancia-das-vendas-na-estrategia-das-empresas\/","title":{"rendered":"A import\u00e2ncia das vendas na estrat\u00e9gia das empresas!"},"content":{"rendered":"<p><a href=\"https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/09\/1_final.jpg\"><img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" class=\"alignnone  wp-image-180\" src=\"https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/09\/1_final.jpg?w=300\" alt=\"1_final\" width=\"348\" height=\"233\" srcset=\"https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/09\/1_final.jpg 848w, https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/09\/1_final-600x400.jpg 600w, https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/09\/1_final-300x198.jpg 300w, https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/09\/1_final-768x512.jpg 768w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/a><\/p>\n<p>Um dos grandes riscos que as empresas correm nos dias de hoje, passa pela desintegra\u00e7\u00e3o do plano de vendas com a estrat\u00e9gia global das organiza\u00e7\u00f5es, ao acharem que ambas devem ser executadas de forma individual.<\/p>\n<p>\u00c9 verdade que vender exige um elevado investimento de implementa\u00e7\u00e3o. Ainda assim, estudos indicam que poucas estrat\u00e9gias (menos de 10%), s\u00e3o executadas de forma eficaz e bem-sucedida, canalizando apenas 50% a 60% do desempenho financeiro que as suas estrat\u00e9gias e previs\u00f5es de vendas prometem. Da mesma forma, uma pesquisa a mais de 1.800 executivos dos mais variados setores, conclui que um dos seus maiores desafios passa por garantir que as decis\u00f5es do dia-a-dia est\u00e3o em linha com a estrat\u00e9gia de vendas.<\/p>\n<p>O grande problema, como verific\u00e1mos anteriormente \u00e9 que a pr\u00e1tica di\u00e1ria de planeamento estrat\u00e9gico n\u00e3o est\u00e1 integrada com o plano de vendas.<\/p>\n<p>Ligar os esfor\u00e7os de vendas com a estrat\u00e9gia da empresa \u00e9 vital. Em qualquer neg\u00f3cio s\u00e3o os clientes que criam valor, n\u00e3o sess\u00f5es de planeamento ou forma\u00e7\u00e3o. Embora tamb\u00e9m sejam bastante importantes, a estrat\u00e9gia tem de estar preparada para responder \u00e0 realidade de mercado que acontece no \u201cterreno\u201d.<\/p>\n<p>Consulte os nossos servi\u00e7os e construa a estrat\u00e9gia mais eficaz para as suas vendas!<\/p>\n<p><a href=\"http:\/\/blogs.hbr.org\/2014\/08\/you-cant-do-strategy-without-input-from-sales\/\" target=\"_blank\" rel=\"noopener\">http:\/\/blogs.hbr.org\/2014\/08\/you-cant-do-strategy-without-input-from-sales\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um dos grandes riscos que as empresas correm nos dias de hoje, passa pela desintegra\u00e7\u00e3o do plano de vendas com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-de-gestao"],"_links":{"self":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":0,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}