{"id":80,"date":"2014-11-19T18:09:15","date_gmt":"2014-11-19T18:09:15","guid":{"rendered":"https:\/\/www.exceder.pt\/blog\/crie-o-plano-de-incentivos-adequado-a-sua-equipa-de-vendas\/"},"modified":"2026-04-28T21:16:02","modified_gmt":"2026-04-28T21:16:02","slug":"crie-o-plano-de-incentivos-adequado-a-sua-equipa-de-vendas","status":"publish","type":"post","link":"https:\/\/www.exceder.pt\/blog\/crie-o-plano-de-incentivos-adequado-a-sua-equipa-de-vendas\/","title":{"rendered":"Crie o Plano de Incentivos adequado a sua equipa de vendas!"},"content":{"rendered":"<p><a href=\"https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/11\/i12.jpg\"><img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" class=\"alignnone size-medium wp-image-243\" src=\"https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/11\/i12.jpg?w=300\" alt=\"I12\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/11\/i12.jpg 400w, https:\/\/www.exceder.pt\/blog\/wp-content\/uploads\/2014\/11\/i12-300x198.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Quando falamos de incentivos, \u00e9 importante que as equipas de vendas entendam os objetivos e estrutura de renumera\u00e7\u00e3o global da empresa, para que se possa alinhar e definir o plano de incentivos adequado. O grande problema \u00e9 que grande parte dos gestores v\u00ea os incentivos como um foco t\u00e1tico e n\u00e3o estrat\u00e9gico.<\/p>\n<p>Para que um plano de incentivos seja eficaz \u00e9 necess\u00e1rios come\u00e7ar pela base, e perceber como funciona a ind\u00fastria global e local da organiza\u00e7\u00e3o e considerar vari\u00e1veis como o lan\u00e7amento de novos produtos, promo\u00e7\u00f5es e estrutura de pessoal.<\/p>\n<p>Outras quest\u00f5es importantes a focar: Quais as metas de vendas? N\u00famero de visitas a realizar?<\/p>\n<p>Quais os objetivos da empresa: Garantir novos clientes? Aumentar o n\u00famero de visitas\/lojas? Aumentar n\u00famero de pedidos? Diminuir rupturas? Inserir novos produtos no mercado?<\/p>\n<p>Construa uma equipa de vendas motivada e encontre resposta a um plano de incentivos adaptado \u00e0s necessidades espec\u00edficas da sua empesa com a exceder.<\/p>\n<p>Contacte-nos<\/p>\n<p><span style=\"text-decoration:underline;\"><a href=\"http:\/\/www.exceder.pt\/\">www.exceder.pt<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando falamos de incentivos, \u00e9 importante que as equipas de vendas entendam os objetivos e estrutura de renumera\u00e7\u00e3o global da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,4,6,5,13],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-de-gestao","category-equipas","category-outsourcing-vendas","category-plano-de-vendas","category-resultados"],"_links":{"self":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":1,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"predecessor-version":[{"id":176,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/posts\/80\/revisions\/176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/media\/265"}],"wp:attachment":[{"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exceder.pt\/blog\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}